If there is one thing that LA-based artist E1ffel Perry can do that no other artist can, it would literally have to be his ability to flex around a Southern California Grocery store undetected for nearly two hours to shoot a visual. And truly, that is the synopsis of his new music video for his Soundcloud anthem “luv2hate.”
Rocking intuitively ambient and hazy production provided by the kid, “luv2hate” is as much of a serious banger as it is a certified smoke session playlist vibe. The visual takes on a very fluid approach to showcasing the young North Carolina-bred MC’s stylistic aesthetic, which teeters somewhere between nonchalant glares from behind pink clout goggles and abundant pop culture references ranging from NFL players to cartoon characters.
If there is one thing that is apparent from the looks of this visual, it’s the fact that E1ffel Perry exudes sauce with an uncharted level of ease, among the known fact that “luv2hate” slaps. Check out the visual exclusively produced by the in-house production team at DROPSMEDIA below and be sure to keep an eye out for more from E1ffel Perry (@e1ffelperry) soon.